7 ways Onboarding supports your Employer Branding efforts
In today’s world the Employer branding gets defined by the experiences that the candidates and employees have with the organization at different stages of their candidate-employee-alumni journey and not by Omni present media and social campaigns by the marketing teams. Employer branddescribes an employer's reputation as a place to work, and their employee value proposition, as opposed to the more general corporate brand reputation and value proposition to customers. A candidate driven market and dynamic changes in the candidate behavior has led to an increase of Employer Branding as a discipline within HR fraternity.
In this white paper you will come across –